Alex's Core Values by which He Runs His Business and His Personal Life
- Always treat people how you would like to be treated
- Always look for the simplest way to solve the problem
- Always be grateful for your success and your suffering; both have a purpose and teach you many lessons
- Always do your best to protect your friend and teammate’s back
- Always be authentic and real, regardless of consequences
- Always be willing to accept truth from any source, regardless of how it makes you feel
- Always do what needs to be done as if you are the only person who can do it
- Always remember that your actions, decisions and character cast large ripples into the future and live accordingly
- Always process information through the filter of reality and truth
- Always accept sincere compliments from others with graciousness and cheer
